Promotional Video with Student Stories

This video is a series of heartfelt, authentic interviews featuring education students reflecting on their personal journeys into teaching. From a marketing and training perspective — particularly aimed at schools, institutions, and educators seeking to promote their programs through video — this is an excellent model of how video interviews can emotionally connect, inspire trust, and drive engagement.  

The video features three students who share their stories about pursuing education degrees through UNCO’s Center for Urban Education. Each segment blends personal narrative, professional growth, and emotional authenticity, highlighting how the center transforms aspiring educators’ lives. This structure — personal reflection + professional transformation + program credit — is an extremely effective formula for educational marketing. Educational Marketing Value:

  • Promotes diversity and representation in education.
  • Establishes empathy and personal connection — perfect for schools trying to highlight community impact.
  • Reinforces credibility by showing students actively applying what they learn.
  • Perfect testimonial for recruitment campaigns targeting nontraditional students.
  • The student’s passion and transformation create emotional resonance.
  • Ideal to promote the human side of educational institutions — the “why” behind the career, not just the “what.”
  • Self-reflection, purpose, and change make this segment ideal for inspiring future educators.

This video is a model example of how powerful and persuasive video interviews can be for promoting educational programs. It captures genuine enthusiasm, diverse perspectives, and the human impact of teaching — all crucial elements in inspiring viewers to get involved.