As business owners we are very aware of the benefits we provide to our clients. However, there are times that people don’t understand exactly what you do. Video is a powerful tool to get the right information to those who want it. In this particular situation the topic is “Rolfing.”
This video delivers a powerful argument for why video content is one of the most effective tools for education and customer engagement. It’s crafted as both a case for video marketing and a demonstration of its power, particularly for organizations that aim to inform, train, and build trust with audiences.
We are visual learners. We process visuals much faster than text. Videos activate both auditory and visual memory, making information more “sticky” and memorable. A person’s face and voice in a video creates a personal connection. Trust isn’t just built through what is said — but how it’s said: tone, pacing, visuals, and authenticity all matter.
Video Makes Learning Scalable. One video can reach thousands of people repeatedly — no need for repeating the same information live. It reduces time spent on explaining FAQs or walking people through processes.
Learn more about the benefit of Rolfing from Dick Larson at The Center for Well-Being in Colorado Springs.