This video titled “Why CU Physical Therapy?” is a shining example of how video interviews can powerfully promote educational programs by spotlighting authentic voices—those of the students and faculty living the experience. The use of direct-to-camera interviews makes the communication deeply personal, emotionally compelling, and incredibly effective for marketing to prospective students and staff.
How This Video Effectively Promotes the Program:
Students speak of their choices with pride: “I chose CU for all of the opportunities…” or “I’m proud of the amount of representation.”
Faculty echo passion and prestige: “We could rest on our laurels, but we don’t. We grow.”
This storytelling approach fosters relatability and trust, showing real people with real experiences, not scripted actors. Viewers—especially potential students—can see themselves in these voices.